Baby Potential on San Antonio Living

May 7th 2008—

Baby Potential in San Antonio Express-News

Melissa S. Monroe, Express-News Business Writer writes:

Parents want their little ones to grow up to be happy and successful in life, and a new line of apparel wants to give babies extra encouragement with clothing patches that declare future professions such as doctor, scientist or lawyer.

Moms Allison Zeller and Dr. Dacia Napier started Baby Potential last year as a way to instill kids with optimism at an early age — and to give parents a little fun in dressing up their children.

“There are so much negative stories out there, and we wanted something to counteract it,” Zeller said. “It’s OK to dream what your kids can be. With love, education and community support, we can all be rocket scientists or biologists.”

Read the entire article on mysanantonio.com.

Baby Potential and Sugarplum Dreams "Create-A-Patch" Contest

Baby Potential was born from the belief that with love, education and community support, all babies have the potential to grow into productive adults and achieve career success - regardless of gender, race or socio-economic status.

The Baby Potential product launch begins Saturday, March 29, 12 to 3 p.m. at Sugarplum Dreams. A portion of all sales benefit children’s charities in San Antonio and shoppers will enjoy a 10% discount on all purchases.

As part of the launch celebration, kids are invited to enter the What’s Your Potential? Create-A-Patch Contest. Kids will create an original, colorful and graphic career patch during the Create-A-Patch session on Saturday, March 29 from 12 to 3 p.m. Contestants will enter their design for a chance to win a savings bond and have their design selected for inclusion in the Baby Potential featured apparel line.

Patch designs will be displayed at www.baby-potential.com and the public is invited to cast their vote online for their favorite patch during the month of April. The contest winner will receive a $1,500 savings bond, and second and third prize winners will receive a $1,000 and $500 savings bond, respectively, courtesy of Jefferson Bank.

Winners will be announced in May.

Lots of potential

San Antonio Express-News - Around the Town
March 23, 2008
by: Ed Tijerina

It should be something all parents say often to their children: You can be anything you want when you grow up.

A couple of local entrepreneurs created a line of clothing to reinforce that message.

It’s called Baby Potential, and it consists of T-shirts and onesies (infant bodysuits) that spotlight different career patches.

For example, the patch for a scientist consists of three cartoon atoms, the patch for a philanthropist features two globes with the continents shaped like hearts. In other words, they would work for boys or girls.

The idea for this project came from two working moms, radiologist Dacia Napier and volunteer and philanthropist Allison Zeller. They want to spread the message that every child has tremendous potential.

Next weekend, they’re launching the line with a special sale at Sugarplum Dreams, a baby clothes boutique in Alamo Heights, with portions of the sales going to children’s charities. Also, the company is working with Family Service Association on some projects.

PRESS RELEASE

Date: Friday, March 28, 2008
Contact: Renee Crittenden-Garcia
(210) 259-7990
renee@texascreative.com

Local entreprenuers launch career-oriented infant apparel line clothing now available at sugarplum dreams and online.
Local kids invited to enter what’s your potential? create-a-patch contest.

(San Antonio, TX) Local entrepreneurs and mothers Dacia Napier, M.D. and Allison Zeller are proud to announce "the birth" of their career-oriented infant and toddler apparel line Baby Potential with the retail launch of their garments that feature colorful and graphic, gender-neutral career patches.

The product line was inspired as a way to counter bad news about abused and neglected children by affecting change through social marketing and community outreach. "Baby Potential was born from the belief that with love, education and community support, all babies have the potential to grow into productive adults and achieve career success - regardless of gender, race or socio economic status," says Napier. "The idea is to see the career patch on an infant’s onesie or a toddler’s t-shirt and equate the message with that child’s potential and future."

The Baby Potential product line provides a means for spreading that message, while at the same time giving parents and gift-givers a unique option for baby apparel.

"Baby Potential apparel communicates to the world the inherent potential that each and every baby possesses," adds Zeller.

Baby Potential offers 12 featured career patches including: artist, biologist, chef, doctor, lawyer, philanthropist, radiologist, rancher, rocket scientist, scientist, teacher, and veterinarian.

Also, parents and gift-givers can customize career names on garments (online only), and when they do, Baby Potential will donate a portion of profits to support various community outreach and educational programs funded through Family Services Association (FSA) of San Antonio.

Moreover, through a partnership with FSA, Baby Potential has established a Sew Circle employing women receiving services from FSA. The women in the Sew Circle will embroider career names and sew patches by hand onto custom garments.

The Baby Potential retail product launch begins Friday, March 28, and runs through Saturday, March 29, 12 p.m. to 3 p.m. at Sugarplum Dreams boutique located at 19 Brees in Alamo Heights. A portion of all sales benefit children’s charities in San Antonio and shoppers will enjoy a 10% discount on all purchases. Baby Potential apparel is also available online at www.baby-potential.com.

As part of the launch celebration, kids are invited to enter the What’s Your Potential? Create-A-Patch Contest. Kids will create an original colorful and graphic career patch during the Create-A-Patch session on Saturday from 12 to 3 p.m. Contestants enter their design for a chance to win a savings bond and have their design selected for inclusion in the Baby Potential featured apparel line.

Patch designs will be displayed at www.baby-potential.com and the public is invited to cast their vote online for their favorite patch during the month of April. The contest winner will receive a $1,500 savings bond, and second and third prize winners will receive a $1,000 and $500 savings bond, respectively, courtesy of Jefferson Bank. Winners will be announced in May.

"As a mother of two and an employee and officer of Jefferson Bank, I’m proud that our family-owned, community bank shares Baby Potential’s philosophy to nurture, develop and safeguard San Antonio’s at-risk children," says Betsy Baker, Vice President of Marketing and Special Projects at Jefferson Bank. "We all have a responsibility to ensure that each and every child has the opportunity to realize his/her full potential. For that reason and so many more, Jefferson Bank is proud to be a part of this program"